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Starting a Handcrafted Business: Resources and Articles

10/25/2017

1 Comment

 
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Below are some resources for starting a business or building a website. These posts are not all-inclusive and are based on my personal experience building my home-based brand. I am in no way an expert on entrepreneurial endeavors, and continue to stumble my way through this journey. Hopefully, these posts will help you avoid the same stumbles.

  • Building A Business: The Basics
  • Making Your Art Your Business
  • Determining the Value of Art: Product Pricing
  • Product Photography (The Basics)
  • Product Photography (Models)
  • Product Photography (Backgrounds)
  • Photo Editing (For Product Photography)
  • Selling Platforms I & Selling Platforms II
  • Jewelry Making Supplies & Materials
  • Best E-Tools for Handcrafted Jewelry Businesses
  • Business Bookkeeping
  • Self-employment Myths

Other Resources
  • Product Pricing Calculator
  • Archetypal Business Practice
  • Building A Brand Board
  • Growing Your Business
  • Sites for Solopreneurs
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1 Comment

Best E-Tools for Handcrafted Jewelry Business Owners

10/1/2017

6 Comments

 
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If, like me, you also run a small handcrafted jewelry business, you'll understand the importance of delegating to improve productivity. However, as a one-person show, we don't delegate to assistants and social media managers and tech support and, instead, must rely on a wide variety of sources, apps and programs to help keep us motivated, productive and professional, and to further our growth as business owners.

This can also be financial prohibitive for many small business owners, as well, who function on a budget. So, while compiling my list of the best e-tools for handcrafted jewelry business owners, I was sure to include free resources.

Free E-Tools

  • Google: Google offers a number of services, all under one convenient account, to help business owners simplify their life. Google Docs, Calendar, Photos, Gmail and Drive are all fabulous free programs to help keep your small business under one roof. Drive offers 15GB of cloud storage and file sharing for free when an account is created, with the option to tap Google Docs straight from your Drive dashboard, build new text documents or spreadsheets and add editors, create forms, or slideshows, and have them automatically saved to and stored in the cloud.
  • Libre Office: Want a little more functionality for your documents, spreadsheets or presentations then this is the program for you. Not bloated with unnecessary tech, it's an easy program to master, even for those of us who might lack technological patience.
  • Evernote: Not a fan of paper planners? Evernote is a great green alternative, to keep the carbon foot print small, for those tech-savvy folks who like to simplify their paper trails. This can keep you organized, is super easy to use, and has some impressive functionality for a free app.
  • Storenvy: Need to build a customized website on a budget? This sales platform has an entirely free option, offering 500 listings and free shop templates to customize the look and feel of your store front, creating a cohesive branded experience. (Does not support digital downloads unless through third-party paid apps.)
  • Blogger: Using the free Storenvy service? Link a free Blogger to your shop front for a complete, functioning website! Blogger is a great resources to "publish your passions", write content that matters to you and your brand, and it's customizable with very little technical know-how.
  • Square: Most home-based business owners are already vastly familiar with PayPal's payment processing system. But Square is another fabulous resource for free, excluding the per-transaction fees. Their dashboard is very easy to navigate, offers clearly defined sections to access deposits, individual transactions, analytics, and invoices. And they offer a wide range of paid services if you'd like to keep your operational software under one account.
  • Photoscape: This is the one photo editing software I will recommend over and beyond any other. It's not only free, but far easier to use than programs like Gimp, while utilizing only a fraction of your computer's operational capabilities. It's highly effective with multiple features for product photography, including text overlay (all the photos on this website were edited using this software).
  • MailChimp: Email marketing is available for free through MailChimp for up to 2000 subscribers, and your list is yours if/when you decide to migrate to a new newsletter provider. The themes/templates are easy to build and  navigate, so the price is right for this service! Please note, customer service support is not offered for free accounts.
  • Wave Bookkeeping: Not ready for Quickbooks (and its learning curve) for your accounting needs? Then Wave might be the online accounting software for you! Send invoices, link your payment processes for easy income and expense tracking, scan and store business receipts, and download reports for tax time.
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Paid E-Tools

  • Weebly (Starting At $8/mo): While not the most all-encompassing, nor inexpensive platform available, it's my pick for best bet when building your website, as it provides all the services I need for the best price, comparatively speaking.
  • SendInBlue Email Marketing (Starting at $7.37/mo): Once you've surpassed the free 2000 subscribers provided by MailChimp, SendInBlue is surely the best bang for your buck, offering 40k monthly emails, and unlimited subscribers, for only $7.37.
  • Papermart: Padded envelopes, shipping boxes, product packaging, drawstring bags, tissue paper and ribbons, this is the most affordable one-stop shop I've found to date for all your packaging and shipping needs. 
  • Vistaprint: While definitely not the only option for printing your marketing materials, their 50% off specials (held regularly throughout the year) make this company the better priced option for the quality.
  • Craftybase Inventory Software (Starting at $8/mo): I've tried Jewelry Designer Manager Pro and Craft Maker Pro, priced at 250.00 and 150.00, for their respective downloads and, while it may seem better to pay one sum up-front, verses a monthly subscription, it's important to keep in mind that JDM and CM pro programs no longer offer customer or tech support a year after purchase. I lost my entire JDM inventory while transferring the program between computers and, since my purchase was more than 2 years old, I was offered no assistance through their team. Stick with the online, cloud-based monthly subscription and you're worry free.
While this list is not fully comprehensive, it will surely give you a place to start when delegating tasks to e-services.

Or, if you're like me, you'll opt for your trusty paper planner and stick to hand-written notes for most of your business needs!
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Myths About The Self-Employed

8/24/2017

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During my years as a self-employed business person, I've encountered and debunked many myths, and find myself introduced to new myths on a consistent basis. They are, indeed, numerous!

So let's start with a few of the most popular myths regarding the self-employed industry. In fact, I'll start with the biggest and sometimes most damaging myth of them all, especially as regards the handcrafted market.
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"It's not a real job." Not only is it a real job, it's the job of many handled by, sometimes, a single individual! We need to know photography, branding, how to navigate social media, web design, search engine optimization, current trends in the market, how to budget, how to balance that budget, how to balance our time, and, most importantly, how to create. While we can (and I highly recommend it) outsource many areas of our work, this in itself is a job!

"It must be nice to be your own boss." Being your own boss certainly has its perks! But it also carries with it a degree of uncertainty and stress. In fact, no matter what job you have and how much you love it, I'm positive in my assertion that we've all experienced stress in our work environments, even if that environment is our home. This is totally normal! Being your own boss means we aren't accountable to anyone but ourselves. But that also requires a certain dedication which differs from that required by more conventional employment. We have to set our hours, stick to those hours, balance our home and business life, stay productive in the face of distractions, especially for those who work from home with children (and spouses!). But finding the balance, as tenuous or delicate as it may be, can be immensely rewarding!

"So you get to set your own hours? Ah, the freedom!" While we do have some ability to maneuver our tasks to accommodate emergencies or meet the expectations of family and friends, these adjustments are often not without consequence to our business or sanity. While conventional employment often provides paid vacations, sick leave and personal development days, these are definitely not in the wheel-house of the self-employed.
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"It's too expensive to start a business." Well, this depends. While some business ventures can certainly result in costly investments, a handcrafted business can be successful with limited financial commitment. There are free or low-cost resources for those in the handcrafted market, such as customizable shopfronts through Storenvy, free photo editing software such as Photoscape, and free or heavily-discounted business cards through companies like Vista Print.

"If you build it, they will come." I've seen some iteration of this theory expressed often, usually expressed by artists who are disillusioned or disappointed with their lack of success, and usually as a result of an unfortunate, idealized expectation of success verses the time involved in reaching it. While 85% of small businesses survive their first year, the numbers drop dramatically when comparing survival with profit. And over 50% of small businesses will fail after their fifth year. These are depressing statistics, on their surface. But, recognizing this reality can, indeed, be the catalyst towards success, because it requires preparation and realistic expectations and goals. Knowing how to make a great product will never guarantee sales. So, prepare and be willing to learn about branding, marketing, web design, photography and bookkeeping (especially for those on a budget that does not allow for outsourcing these tasks). In the end, full-time, even part-time profitability is rare within the first year. And, to quote someone who was smarter than me "Hope for the best, but prepare for the worst." Keep your expectations realistic!

These are only a few of the myths I've encountered, the most prevalent of them, and even myths I'd embraced myself at some point during my journey of entrepreneurship. And none of these are meant to discourage budding business men and women from following their passion! In fact, I think preparation is the foundation of all successful ventures!

What are some myths you've encountered as a self-employed business person?
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Product Photography: To Model or Not To Model

8/10/2017

2 Comments

 
I finally did it.

I finally had my jewelry modeled in a life-style photo shoot! I am, unfortunately, not photogenic myself, which is more fact than an attempt to self-deprecate. I prefer to be behind the camera and definitely never in front of it. But I am blessed to have beautiful and willing family members open to some compensation for their time!

​In the jewelry and fashion industries, modeled shots can sometimes make or break a customer's decision to purchase. There is no other universal way to show how a product will wear but on a real person. Quarters or rulers for comparison (widely used today in product photography) are not, unfortunately, global or universal, nor do these props necessarily speak to a business brand.


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So when and why are modeled shots useful? While I do believe the primary photo in any jewelry or fashion listing should be a detailed shot of the product itself, modeled shots can show how a product wears. Instead of an inanimate object, the piece becomes part of a scene. When worn on a model, there's an understanding of the mood a seller intends with their work when they create a scene in which it is worn. Ultimately, it tells a story.
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And like intended with a coin for reference, it shows scale, though I believe does so with more accuracy or realism. It's also easier to understand a descriptive word such as "bold" or "elegant", in a product listing when shown on a model than when shown next to a quarter. These descriptives are fabulous for search engine optimization, but expressing them visually is equally important.
I've learned, however, it's not always practical to have every piece of jewelry modeled. It can, in fact, be a financial burden on small business. While I am a photography enthusiast at best, I am lucky to have the gear and experience to take decent photos without hiring a professional photographer. But this came at its own expense via an artistic interest of mine (as any hobby would). I am also lucky to have beautiful nieces who are open to (affordable) compensation for photo shoots. So, I understand this can be a prohibitive expense to many... to myself even! I believe in real compensation for the time any model provides, and would never utilize that time without compensation, relation or not. Therefore, it's not practical (neither in time nor money) to have every piece of jewelry modeled. Bartering, however, is also an excellent method by which new jewelry designers or sellers can pair with new photographers or models to add to a business brand.

So, you don't have the resources to have every piece modeled? Never fear! I'm a firm believer that a single one-hour life-style shoot, shared on your selling platform as a website cover photo, for instance, can complete the picture of your business without the necessity for a modeled shot in every product listing. It's a one-time expense I personally believe to be as important to a brand as a monthly subscription to the provider of a website or selling platform, or to the manufacturer of business cards.

With all this said, as long as you've defined your brand, have a clear understanding of the mood or tone your wish to evoke through your work, and know your market, you can certainly have a successful shop without modeled jewelry.
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Product Photography for Jewelry: Light vs Dark Backgrounds

8/4/2017

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Disclaimer: This is an opinion piece and I am not a professional photography nor branding or marketing master. Please take this with a grain of salt.

If you've been following my work for a hot minute, you know that I favor the darker backgrounds. Deep grey tones, for instance, are my favorite, most notably, in their ability to makes me feel, as a buyer, like I'm having a relationship with the product and seller. It feels personal, comfortable, and inviting. While I have shot with a white background, generally speaking I find it too stark or sterile for the intimacy I'm hoping to embrace and, ultimately, share through my work.

These are opinions, of course... personal preference based on my own shopping experiences and habits. And that's not to say I'll disregard products on white or vibrantly colored backgrounds. In fact, studies in marketing suggest white backgrounds result in more sales! Even selling platforms like Shopify recommend white backgrounds over black. Some e-commerce platforms actually demand white backgrounds as a prerequisite to sell. And, when creating a line sheet for wholesale selling (you can find out what a line sheet is here), white backgrounds are definitely the standard.

So, let's talk a little about the pros and cons of black, white or grey backgrounds.
Pure Black orWhite Backgrounds PROS:
  • In marketing, it's easier to create consistency in shop fronts with pure white or black backgrounds.
  • The focus is entirely on the product!
  • The colors are, generally, more accurate and require less post-editing.
  • It's easy to do with online programs like LunaPic (for transparent backgrounds) or FotoFuze. Neither require downloads, subscriptions or fees, nor require extensive knowledge of, or use of, programs like Photoshop.
  • Pure white is industry standard in the fine-jewelry category and more readily accepted by wholesale buyers.
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Pure Black or White Backgrounds CONS (an opinion): While the jewelry certainly speaks for itself, pure white or black backgrounds lack a story. I want a complete picture of, not just the product, but the artist, which is sometimes lost in the sterility of white backgrounds, or (conversely) the darkness of its solid black counterpart. The numbers don't lie, and it's proven to boost sales, but it's important that the choice to use a pure white or black background is in line with your brand and image.
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Shades of Grey (the happy medium):

Grey is (in my opinion) the best of both worlds, but comes with it's own set of challenges.
  • There is no easy program to help obtain color consistency, so a working knowledge of your camera and editing software is absolutely necessary.
  • The background and style of the shot also requires some consideration to obtain and maintain consistency.
Shades of grey tell a story, set a mood that speaks beyond the product itself, without falling into the trap of associations we might often make with other solid color backgrounds. We might see a red background and think "anger", for instance, but grey (or shades of grey) often provide an opportunity to allow the viewer to build a relationship with the image without a deafening demand to react to the image in a prescribed manner.

The Wrap Up:

In the end, it's ultimately up to the seller to decide what fits his or her branding the best. It's far more important to focus on the consistency and style of the photography than in the color of the background. And to be sure you're telling your story the way you envisioned, through your products and also the way in which you present them to others, and that these things create a cohesive whole.


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Record Keeping for Your Home Jewelry Business

7/13/2017

5 Comments

 
Disclaimer: I am not a tax professional and this is not a comprehensive look at keeping records for your home or jewelry business. Please contact a tax professional for a complete list of IRS or tax requirements.
While I have devised a record-keeping system that meets my needs, here are some resources to help you establish a system of your own:

  • Record Keeping for Small Business
  • IRS Small Business Record Keeping
  • Jewelry Designer Manager Pro 
  • GoDaddy Online Bookkeeping
  • Intuit Quickbooks Bookkeeping
Getting Started

The system by which I've chosen to keep my records is electronic. I scan all receipts, and import into electronic files all mileage, cost of goods, and sales or expenses as they occur (ideally) or as an end-of-month record keeping task. These files are not only stored on my laptop, but on an external hard-drive, a secondary business computer and a cloud service. While at least one is always current, the other redundancies are updated monthly.
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These e-files are broken down into the following categories:
  • Tax Year
    • Income & Expenses
      • Shipping Fees
        • Packaging Supplies
        • PayPal Shipping Fees
        • USPS Shipping Receipts
      • Website Sales: Imported from my sales platform on a monthly, or quarterly or bi-yearly basis. This tracks transaction number, payment portal, customer contact information, date of purchase and purchase amount.
      • Non-Website Sales: Includes screenshots of PayPal invoices sent and paid.
      • Mileage Includes (Spreadsheet): Starting yearly mileage, date of trip, beginning and ending address, purpose of the trip, starting and ending mileage of the trip, total trip mileage, ending yearly mileage, total yearly mileage.
        • Trips to Include (but are not limited to): post office for the delivery of customer purchases, post office for passport photos (when required for business-related international travel), airport, lunch with business prospects, hobby or craft or office supply stores, trips to tax professionals.
    • Inventory (Spreadsheets)
      • Cost of Goods
      • Cost of Goods Sold
      • Cost of Goods (Gifts and Promotions)
      • End Inventory (Raw Materials)
      • Start Inventory (Raw Materials)
    • Receipts (Possible Categories Include):
      • Advertising
      • Bookkeeping
      • Office Supplies
      • Electronic Devices
      • Gemstones, Beads, Wire
      • Payment Processing Fees
      • Meals and Entertainment
      • Displays
      • Travel
      • Tools
Inventory (Raw Materials)

While most of the sub-categories listed above are self-explanatory, let's take a closer look at one possible way of maintaining records for inventory. I have, in the past, used Jewelry Designer Manager Pro, but found the program rather cumbersome for my needs. I've discovered, through the years, that keeping a minimum amount of materials on hand is most beneficial to me when calculating the tax benefits or disadvantages involved with ones inventory records. Purchasing materials as needed, verses an inventory surplus, means my capital is not tied up in unused materials. Remember: you can only claim deductions on materials in your costs of goods sold in any given tax year, not necessarily on materials purchased. However, inventory purchasing habits are entirely dependent upon the needs of your business, the nature of your product, and the market to which you sell.

Since my inventory of materials is limited, I find spreadsheets sufficient for my needs. Let's take a look at how I've set up my spreadsheets for inventory maintenance.
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My categories include: Wire & Sheet Metal, Metal Findings & Incidentals, Seed Beads, Swarovski, Gemstone Beads, Gemstone & Glass Cabochons. Each category is listed alphabetically and these materials are stored in their containers alphabetically, so conducting an inventory checklist (quarterly, ideally) is as painless and seamless as possible.

When new materials are purchased, each are broken down by item name, size, number of items purchased, price per number purchased, price per each, and total cost in inventory. For wire, while most calculate the cost of wire used by inch, I have decided to calculate by weight, into price per gram. Sheet metal is broken down in price by sheet, but may be broken down further in my Cost of Goods spreadsheet, depending on how many pieces I'm able to complete from a single sheet. When a strand of beads are purchased, the strand is broken down by price per strand, price per bead, and total cost of beads available. Every time a bead is used in a piece of jewelry, for example, the amount of beads is subtracted from the Inventory spreadsheet and added to the Cost of Goods Spreadsheet.

Cost of Goods
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When determining the cost of goods, each item used is transferred from the Inventory spreadsheet to the Cost of Goods spreadsheet and adjusted to reflect the amount used in the goods. So, for instance, I copy and paste the line "Copper Round Wire, Dead Soft 28g" from the Inventory spreadsheet, then adjust the "Grams/Pieces" column to accurately reflect the number of grams used in the piece while also subtracting that amount from the Inventory Spreadsheet. This way, both spreadsheets accurately reflect the transfer of inventory as each piece is constructed.

While this may sound complicated, once the spreadsheets are initiated, it's only copy and paste to keep each updated. I always maintain an unedited record of my inventory at the start of the year, and create a separate inventory list which is modified in real time, as jewelry is made and supplies are purchased or used. When an item is used entirely, the line item remains at zero in my End Inventory spreadsheet. This allows me to accurately determine all the supplies utilized from the beginning of the year, including supplies purchased and used throughout the year. At the end of the year, however, all lines with zero items is deleted, and this creates a "Start Inventory" list that will remain unedited in the following year. In essence, the "2017 End Inventory" list becomes the "2018 Start Inventory" list, minus all zeroed line items.

Cost of Goods is copied and pasted to the Cost of Goods SOLD list as each piece is sold. Customer name and date of purchase is added beneath the photo.

Now, using a program like Jewelry Designer Manager can certainly simplify the process for some, since it's all-inclusive in a single program and tax documents can be individually exported as needed, I personally found it more work towards its initial set-up than I was willing to invest and, upon discovering that tech support was not offered for the life of the program, I hesitated to perpetually re-purchase. I once had to transfer the program to a new computer, my files were lost and no tech support was offered to help recover those files, so I had to start from scratch. Insert the use of spreadsheets, especially those created in a free cloud service, which are updated and saved in real time and can be accessed from any device.

A Note On Bookkeeping Software

I admit that I am woefully unskilled in utilizing programs like Quickbooks to their fullest potential. For a couple years, I used GoDaddy Bookkeeping, which was incredibly intuitive and easy to navigate, though still (for me) an unnecessary monthly expense. While it tracked sales, payment processing fees, returns, in-state purchases (for state sales tax reports), receipts and quarterly tax payments made, I discovered these were all things easily exported from my sales platform and payment processors, into quarterly spreadsheets, and it proved itself a redundancy I just didn't need. I'm saving myself a yearly bookkeeping fee and only adding 10 minutes of work to my monthly bookkeeping processes. And, honestly, most of this bookkeeping and exporting of data would keep until my end-of-year review.

Ultimately, however, your sales, platform, payment processors will all determine your need for a specific bookkeeping software.
In Conclusion

Bookkeeping, inventory, taxes are all evil words.

Evil, evil words.

Though I have an understanding with my bookkeeping process, and me and my process are cordial to one another and exist as a working business partnership, I will admit I wont be inviting my inventory out for a drink any time soon.

And while I understand this article is only a quick outline of things to consider, I hope you found it useful during the discovery and establishment of your own evil, evil bookkeeping system.
5 Comments

Creativity vs. (Un)Constructive Criticism

7/5/2017

6 Comments

 
A while back, I wrote an article on giving and receiving constructive criticism and, in light of some recent social media activity, I thought it was a subject worth revisiting, but this time from the perspective of creative flow.

What I read online recently was a statement declaring there was absolutely no benefit to giving praise for artistic work unless praise is deserved. Seems straight-forward, right? I mean, are we enabling improper technique, poor design elements or incomplete production with our placating reactions of "Great work!" in response to art posted online?

This question, however, remains: deserved by whose standards? While one person might deem a piece of art sloppy or ugly or unacceptable, someone else might view it as a beautiful representation of creative expression. And, while I might not necessarily purchase for myself a particular piece of art, I tend to believe supportive reaction to that art is far more conducive to creative growth than a critical review.
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With that said, I applaud anyone who encourages critical commentary on their work. Being open to constructive feedback is an incredibly important tool. There is an art, in and of itself, to giving and receiving a critique that is both helpful and encouraging.

But accepting and believing praise, especially regarding artistic endeavors often plagued with doubt and self-judgment, is equally, stunningly important.

Now, let's assume critical commentary is unwelcome or unsolicited. Let's assume we don't particularly like the work posted, either because we consider it sloppy or unattractive, per our standards or aesthetics. Should we then refrain from offering supportive commentary at all? More importantly, should we discourage others from offering support, per our particular set of standards?

Imagine this comment (real enough, as it turns out): "I'm so tired of reading 'Great work!' on jewelry that should never be posted online, much less for sale." This is a real comment. I've read some variation of it more times than I care to count during my years in this industry.

And hey... there might even be some honesty to it, per the standards of the person making that statement. Of course, we have our own opinions, and those judgments define how we, as artists, create. The problem, unfortunately, is when we project those judgments on others.

These are things to consider:
  • There is a market for everything.
  • Honesty does not equal universal fact.
  • You are not the boss of any opinion but your own.

So, now let's look at the purpose of praise and how that impacts our creative flow.
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How many times have you been frustrated with a creative project so profoundly you've reached out to the public in a desperate pitch for encouragement?

So many, right? We've all been there. We've all been pushed to abandon our passions. And I even hazard a guess that many of us know when our work is inadequate on some level, to some set of standards. Yet, we need some consolation to continue, to push past our own perceived deficiencies and strive for perfection as defined by our own set of standards.

Six years ago, I gave up. I gave away my jewelry, my tools, my beads. I was discouraged, disappointed in my progress as defined by my own standards. And, after it was all gone and I was resigned to live a life without wire wrapping, a stranger contacted me. She found a photo of a piece I'd completed years prior. The photo embarrassed me. The quality was horrible. My wrapping was unimaginative, I thought, perhaps even sloppy. But she loved it. She praised it. She commissioned a copy of it and then purchased again. And again.

And it was then I realized that praise, or positive affirmation, is critical to maintaining creative momentum. Technique can always improve. By creating, it improves, whether we set out to do so or not. The act of creation is the conduit through which improvement happens. Praise, however, is a conduit through which creation happens.

So, then next time you refuse to offer "empty praise", I hope you recognize how that strips the spirit from creativity. Instead of denying someone your support, lift them up. If you can't comment on the positives of a piece in its entirety, pick out a single element you enjoy. You don't have to sacrifice your own aesthetic or standards to support the art of others. You just have to suspend judgment long enough to see what you might otherwise allow your perceptions to easily dismiss.

6 Comments

Finding Balance While Working From Home

6/26/2017

5 Comments

 
Facebook is the devil. I'm not gonna lie. It is the hulking heavyweight in a long list of distractions that permeate my day. And, to be honest, I sometimes invite these distractions in a self-sabotaging, fear-based montage of "imposter syndrome". You know what I'm talking about.... all those icky self-doubt shadows that ride the shoulder of every creative individual ever, throughout the entire history of creative individuals.

But it's not just Facebook that throws my work and productivity off balance. It's suddenly needing to clean my oven at 4pm on a Thursday, when it was just cleaned on Tuesday. It's re-organizing my bead trays for the umpteenth time this month. It's paying bills and grocery shopping and visiting the in-laws and birthday parties and graduations. And it's also every other hobby I can conceive of, with which to procrastinate.

Finding balance when working from home is, to say the least, challenging. So here are some tips I've learned during my five years in business for myself:

  • Minimize distractions. Don't give yourself an excuse to procrastinate!
    • Turn off the computer! Yes, we all want to check our email and, as business owners, it's important to address customer inquiries. But schedule a time to do so (see the next tip). Check your phone, email and social media accounts once before work begins and once when it ends, but otherwise turn the endless distractions of the World Wide Web off while working.
    • Work space is for work! Don't eat at your desk. Don't play World of Warcraft at your desk. And, conversely, don't work while in bed! Keep work separate from "play", and you're bound to see productivity improve.
    • A clean home is a happy home. Once a week, schedule just three hours to clean your home or, at the very least, the area immediately surrounding your work space. Don't allow a pile of laundry on the kitchen table to distract you from creating!
    • Clear the work space when you've "clocked out". At the end of my work day, clearing my desk of tools, wire and completed or in-progress projects allows me to focus on personal time and interactions with family and friends, without a mess of wire on the desk catching my eye while discussing my niece's graduation party with my spouse. What was that you were saying about needing a "Congrats" card? Because all I heard was "blah blah blah... wire on the table... blah blah blah." This habit also establishes a clean palette for a new work day and allows me to approach projects from a fresh or unbiased perspective.
  • Schedule, schedule, schedule. And stick to it! I'd be lost without my trusty Filofax planner, though I don't exactly "plan" in the conventional sense. I don't itemize my tasks by hour, nor keep a calendar of important dates. But I do list my daily goals if for no other reason than the satisfaction of ticking them off. I've found a scheduling and planning system that works for me, so I encourage you to experiment. Try the hourly daily planner spreads, or the list keeping, or the master monthly calendar. Give the bullet journal a try, which is also useful for personal creative expression! Find what works for your lifestyle and your own personal expectations and goals. But stick to it! Examples of things to schedule:
    • Days off. Even if you love your job, schedule time away from it.
    • Meal breaks and exercise (important for sedentary business owners).
    • Bill paying, grocery shopping and household chores.
    • Daily or monthly work goals and the actions steps required for completion.
    • Custom orders: dates placed, completion promise dates, shipping days.
    • Business reporting: budgeting, inventory, taxes or mileage, for instance.
  • Routine! Creating routine is the cornerstone of a productive work day.
    • Reset your internal clock! Wake up and go to bed the same time each day.
    • Get dressed! Don't work in your pajamas, as delightful as that might sound. Getting dressed says "I mean business" and increases productivity.
    • Breaks! Break for meals and exercise regularly, but do so routinely... the same time (or as close to the same time as possible) each day, to re-establish the mental mindset for work.
  • Do not OVER schedule! This one is so important. And it was one of the traps I set for myself when I began to experiment with scheduling my day. I'd fill each hour of those daily planner pages with a chore or task, for business or home, and when I'd under-estimated the time needed to complete these tasks, I found myself disappointed in my lack of "completion" at the end of each day. It was, to say the least, a motivation-killer. So keep your daily and monthly goals realistic!

If you have tips or tricks for balancing your business and home life, I'd love to hear them in the comments below!
5 Comments

To The Handmade Artist: Your Time Has Value!

6/12/2017

4 Comments

 

And A Note About Product Pricing.....

Time is finite. While it evolves independent of the individual, our experience with it is limited. Every moment is a gift, and every time we chose to express ourselves and share the stories of our experiences, we are gifting that moment to others.

As such, I'm always saddened to see artists undervalue their time. The five years it took to perfect that crotchet crocodile stitch has value. The semester of bench skills jewelry classes to learn the soldering of prongs has value. And that spool of wire you mangled last night while learning the channel setting.... yep.... it has value. Not just the wire, but the night itself! Just imagine you'd decided to spend those finite moments binge-watching Netflix instead (I'm not saying that's what I did last night, but.....). Those Netflix moments can't be as easily gifted to others as sharing with pride that very first bezel setting, for instance. And think of the inspiration the sharing of that accomplishment offers to others!
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So, when pricing your work, consider more than your materials. Consider more than the overhead of your electric and cable costs, marketing expenses or website maintenance. Let's abolish the abhorrently insufficient "materials x 3" pricing model and use a structure that recognizes the value of time. You are worth it. Your time is worth something. Choosing to share the gift of those moments with others should be recognized, so let's charge for our handcrafted goods according to the value of that time.

Here are some resources to help you value your time:

  • Auntie's Beads Jewelry Pricing Calculator
  • Blue Buddha Boutique: Pricing Your Crafts
  • Creative Hive Pricing Guide
  • Jewelry Designer Manager
  • 10 Things To Avoid
4 Comments

The Birthplace of Creativity

10/22/2016

3 Comments

 
In light of my recent post on copyright, and a post last year highlighting a concept I call "the creative divine", I thought it was time for a new discussion on the birthplace of creativity and our rights as creative souls.

I received a comment today that suggested we are all "vessels" receiving ideas from something higher, greater, even entirely outside ourselves and can claim no real ownership of them. And, while I agree with this idea from a spiritual perspective, as expressed in my Creative Divine post, I'd like to discuss the intricacies of this belief. Because like with all things this subjective, there is no black and white.

While the idea of legally protecting your work might seem counter-intuitive to the concept that ideas originate from an external "divine" source, these two concepts (one spiritual, one material) work well to support one another in furthering a socially creative and balanced universal whole.

My response to the idea of "vessels" was such:
"If we are to entertain the concept that ideas originate from a higher source, or an external source (which is what "vessel" suggests), I would also add they are processed through our own life experiences, and a skill set secured and mastered over years, resulting in creations entirely our own. An idea is an intangible phantom until it is in the vessel. The shape of that vessel is never the same."
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So what does this mean?

Ideas may originate from something removed from ourselves, but in order to realize those ideas, we each imbue them with our own life story. A belief that "there is nothing new under the sun", an ideology rampant in the creative community, really suggests the artist isn't expressing their own story... they are re-telling the stories of others. And I entirely support the belief that people have a right to protect their own stories.

I'm not saying it's not acceptable to learn through mimicry (with permission, of course). That is part of our story as well. But it is not the whole of it. That we should stop sharing our story because of a self-sabotaging belief there is nothing original to express... that is a sad silencing of our own voice. Even with permission or tutorials, I encourage everyone to push beyond that story, and make it your own. Consider it this way: that tutorial is only the first chapter in a much larger book.

So I suppose my advice is this: read the stories of others, appreciate them, absorb them and use them to further your own. No idea needs ever be repeated twice when the vessels are always unique. Don't deny your own vessel an opportunity to spill out your story.
3 Comments
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