I finally did it.
I finally had my jewelry modeled in a life-style photo shoot! I am, unfortunately, not photogenic myself, which is more fact than an attempt to self-deprecate. I prefer to be behind the camera and definitely never in front of it. But I am blessed to have beautiful and willing family members open to some compensation for their time!
So when and why are modeled shots useful?
While I do believe the primary photo in any jewelry or fashion listing should be a detailed shot of the product itself, modeled shots can show how a product wears. Instead of an inanimate object, the piece becomes part of a scene. When worn on a model, there's an understanding of the mood a seller intends with their work when they create a scene in which it is worn. Ultimately, it tells a story.
And like intended with a coin for reference, it shows scale, though I believe does so with more accuracy or realism. It's also easier to understand a descriptive word such as "bold" or "elegant", in a product listing when shown on a model than when shown next to a quarter. These descriptives are fabulous for search engine optimization, but expressing them visually is equally important.
So, you don't have the resources to have every piece modeled? Never fear! I'm a firm believer that a single one-hour life-style shoot, shared on your selling platform as a website cover photo, for instance, can complete the picture of your business without the necessity for a modeled shot in every product listing. It's a one-time expense I personally believe to be as important to a brand as a monthly subscription to the provider of a website or selling platform, or to the manufacturer of business cards.
With all this said, as long as you've defined your brand, have a clear understanding of the mood or tone your wish to evoke through your work, and know your market, you can certainly have a successful shop without modeled jewelry.